2013
Designed by Paul McBride, Sally Caulwell and Pierce Cunnane at Detail. Design Studio
Categories: Identity
Industry: Civic
Erasmus+ is the EU's programme to support education, training, youth and sport in Europe. We created a large set of illustrations which were used across the brand communications and brought a youthful energy to what can be a corporate and bureaucratic area. These graphics were based on visual puns relating to their respective fields, and covered outcomes such as an introductory brochure for students, strategic reports and small event branding.