Kildare Climate Action Office

The Kildare Climate Action Office, within Kildare County Council, was established to spearhead climate action at local level. Tasked with coordinating efforts across various government tiers and engaging the community in climate initiatives, their mission is to cultivate environmental consciousness and inspire positive action for a sustainable future in Kildare.

The primary objective of our project was to create a comprehensive brand identity that not only reflects the vision and values of the Kildare Climate Action Office, but also serves as a catalyst for community engagement and environmental awareness.

The central element of the brand identity is a distinctive logo featuring five interconnected rings. Each ring symbolises a distinct focus area, visually representing the collaborative effort required for effective climate action. The intentional offset of the rings signifies the ripple effect, emphasising the positive impact of small changes. This design encapsulates the amplification of efforts toward a sustainable future.

To echo the organisation's commitment to sustainability, all printed collateral was thoughtfully designed. The dual-language strategy brochure, a key component of the project, was printed on sustainable, renewable recycled paper. We extended our commitment to eco-conscious choices with lanyards crafted from recycled plastic bottles. Additionally, we repurposed and re-skinned previously used banner mechanisms to minimise waste, aligning with the client's ethos.

Recognising the importance of accessibility, we ensured the digital version of the Local Climate Action Plan strategy brochure met the highest standards. This commitment reflects our understanding of the diverse audience engaging with the content and the importance of inclusive communication.

Our design approach focused on fostering a shared vision of a greener tomorrow, connecting with the local community's values and aspirations. By incorporating a dual-language strategy, we aimed to inclusively communicate with all residents, reinforcing the global importance of climate action with a local touch.

In addition to the brand identity and brochure, our project included the design of posters, promotional banners, stationery, presentation templates, exhibition stands, and social media assets. Each element was meticulously crafted to ensure cohesive clarity, simplicity, and cultural relevance, aligning with the overall mission of the Kildare Climate Action Office.

The identity for the Kildare Climate Action Office aims to inspire positive change, shaping a greener and more sustainable tomorrow for Kildare.