Kaliedy Brand and Packaging

Kaliedy are Ireland’s newest nursery and toy store, operating solely online and delivering a range of brands to Irish customers as well as their own range of products and accessories. We were asked to help name the new brand, create a logo and visual language as well as help design all their own brand packaging.  

The brand needed to be fun and exciting and we wanted the name to be recognisable. The name comes from a shortened version of the word kaleidoscope, which also gave us the idea for their packaging. Each piece of packaging uses the concept of a kaleidoscope. We created a unique bright pattern to use on the inside of the packaging, so when you gazed inside through the window you would see the Kaliedy pattern like looking into a kaleidoscope. All packaging is made from recycled cardboard with no plastic being used. Each piece of packaging uses white ink only on the exterior with a sketch to indicate what product is within. 

The logo itself has been designed to have a professional look but has soft rounded edges to suit the target audience.