Irish Heritage Trust Rebrand

The Irish Heritage Trust is an independent non-profit organisation that works on the nation's behalf to conserve, manage, sustainably develop, and interpret built and natural heritage in Ireland.

Our appointment to rebrand the Trust followed successful rebrand projects for their signature properties in Johnstown Castle, Co Wexford, the National Famine Museum, Co Roscommon, and Parnell Square, Co Dublin. We built on this experience and knowledge through our research and strategic brand development process, to capture the Trust’s unique approach, capabilities and aspirations for the future.

The resulting brand proposition and expression confidently and credibly places the Trust at the heart of heritage. The distinctive heart motif, derived from the ephemera and architecture of our past, symbolises the deep connections between Ireland’s heritage and its people. The visual language emphasises connection, participation, and experiences, reflecting how the Trust revitalises not just places, but also the visitors, volunteers, and communities it serves.