Irish Chamber Orchestra

For over 15 years, Ireland’s national chamber orchestra has played a crucial part in making classical music accessible to all. It was time for an up-to-date identity to re-engage audiences old and new and tell a consistent story that encapsulated the organisation’s wonderful breadth.

As well as attracting some of the world’s best artists, the orchestra is heavily involved in education and community programmes proven to be genuinely life-changing for people of all ages. The challenge was to convey all this in a joined-up brand identity and website.

The branding needed to balance flexibility with simplicity, ensuring consistency over time. Along with a brand refresh, ICO required a website that would increase ticket sales and audience engagement with their various activities.

The orchestra now has a voice, visual identity, and website that’s distinctly theirs. That speaks to their roots, and lets them own their place on the world stage. Coupled with a design system that infuses colour, movement and freshness, the new brand throws open the door to every person with a beating heart.