Inkel — Brand Identity

Inkel provide evidence based training and coaching programmes that teach their clients how to self coach. We were engaged to create a new brand identity and naming that would be rolled out to website, stationery, social media and promotional material. The name is derived from the Danish word ‘Enkelhed’ meaning ‘Simplicity', a core concept within the approach taken by the business. The brand identity is built around a custom soft ‘human’ script logotype and uplifting graphic pattern system constructed using multiple stylised faces.