Indigo & Cloth [2015]

Indigo & Cloth are a menswear store, graphic design studio and café based in Essex Street, Temple Bar. Founded in 2007 the Indigo & Cloth store curates a thoughtful selection of international and local products and works on design projects for lifestyle brands in Dublin and internationally.

Our brief was to create and update the current web presence with a focus primarily on improving the functionality of the online store. We devised a custom slider on the homepage that separates Indigo & Cloth’s Studio & Store. The sliders move in opposite directions: one horizontal and one vertical. After this point of navigation, the site is focused on the shop with mobile first–an integral part of the design process.