Identity Designed: The Process

Identity Designed: The Process is a 240-page hardback book that guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. It came about through an approach by US–based Rockport, asking if I’d write and design a new title with the prominent publisher.

In order to give the book the broadest appeal, I contacted many top-level design studios for behind-the-scenes details on how they currently deliver compelling client projects. You’ll see work and advice from studios such as Frost, Pentagram, Bond, Bielke&Yang, Manual, Dutchscot, and many more.

From the Rockport website:

“Whether you’re a design enthusiast seeking inspiration, a professional designer wanting to grow and refine your skills, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.”