IADT Strategic Plan 2024–28 Website

The digital version of the IADT Strategic Plan for 2024–28 compliments the printed edition also produced. The brief was to deliver a forward thinking design output, befitting the high standards the institution sets for itself and its students.

Our approach was to challenge the conventional norms typically associated with documents of this nature, as a means of standing out in the crowded space of proposals being brought to government. A series of portraits, both static and video, of staff and students, were commissioned, helping to humanise the document and as a means of engaging the wider IADT community in the ambitious vision set out in the plan.

The underlying framework, visible across all applications, highlights a structured and methodical approach to strategic success. Pillars and objectives within an overall strategy can be extensive and interrelated, so delivering these in a clear and accessible way was critical to the final design.