IADT On Show 2024

On Show, IADT’s annual graduate exhibition, highlights the work of graduating students, attracting industry attention, increasing enrollment, and reinforcing IADT’s position as a leader in creative education. To reflect the evolving creative landscape, IADT required a fresh identity that inspired and excited students and the wider community.

Piquant collaborated with IADT to evolve the On Show visual identity, addressing the challenge of balancing creative diversity with cohesive presentation. We created a flexible system that unifies the student showcase while celebrating individuality, positioning On Show as the future of the creative industry.

Piquant developed a vibrant, future-forward brand system that speaks to the creativity, diversity, and ambition of IADT’s graduates. The identity, grounded in the concept of A Window into the Future of the Creative Industry, includes a refraction-inspired texture symbolizing opportunity and exploration. The logo is inspired by academic thesis titles. ‘On’ implies that it is an in-depth analysis and an exploration of subjects; inviting conversation, questions, and discussion.

We created a suite of assets, from social media graphics and dynamic motion designs to on-campus wayfinding materials, printed maps, and easel boards. Additionally, the On Show website was redesigned to ensure a seamless, visually consistent experience online and on-site.