Highland Peak Single Malt Scotch Whisky

2024

Designed by Christopher Lee at Brand Hatch Creative

CGI Visual: Tricycle Studio

Categories: Print / Identity / Packaging

Industry: Commercial

Tags: Typography / Food and drink / Art direction

Highland Peak Single Malt Scotch Whisky is a premium 15-year-old expression crafted in Scotland’s Highlands, where tradition blends seamlessly with the pristine beauty of nature. Distilled and matured in bourbon casks, it honours the region’s rich distilling heritage and dramatic landscapes.

Brand Hatch Creative developed the creative direction, design, and packaging to bring the story of Highland Peak to life. The branding captures the depth of the Highland terrain with a modern yet timeless aesthetic. A dark blue uncoated label, adorned with intricate detailing, gold foil accents, and embossing, exudes sophistication, while the branded tube features seamless, flowing design elements that echo the majesty of the Highlands.

The brand mark reflects the topography of the Highlands and the whisky’s ageing process, with a tree at its summit symbolising the enduring heritage of Highland whisky. Highland Peak is crafted for those who appreciate whisky at its finest — where exceptional craftsmanship and the spirit of the Highlands converge.