Harmony Identity

Visual identity for Harmony, a residential care facility in Ireland dedicated to transforming young lives. The work endeavoured to reflect Harmony’s ethos of care, focus and understanding and to provide a strong visual platform for the vital work they do every day. 

The logo is self explanatory as the aim was very much to bring a smile to the face of staff, kids, parents, employers and guardians alike who interact with and feel a part of the brand. The letterforms of the logo try to strike a balance between being friendly as well as dependable and professional. Both the type combination as well as the colour palette also reflect this balance. Overall the visual language is simple with little in the way of flourishes bar an ink trap device used as a subtle focal point to direct attention for content. Photography is honest and overall the logo and palette do a lot of the work.

This project was a collaboration full of heart. The Harmony team’s passion and vision were instrumental in shaping and it was a joy to work on a project that is making a difference in the lives of so many young people in Ireland.