Grubhub

Grubhub are America's largest online food ordering company with over 7 million users per month. They came to Wolff Olins for a new strategy around food (moving eating forward) and a complete brand identity overhaul that shifted them away from photos of burritos and cut out pizzas. Wolff Olins prototyped new food experiences, service designs, B2B relationships as well as a campaign that spread across the States in OOH, TV and in people's hands with an emoji keyboard.