Growgetter
2023
Designed by Sadhbh O'Beirne, Grace Coakley, Cillian Ó Gaora, Kayleigh McCarthy and Kate Sheehan at Zero-G
Naming & Copywriting: JP O’Malley and Sorcha O’Higgins
Project Management: Edel Traynor
Categories: Identity / Website
Industry: Corporate
Tags: Illustration / Digital
In 2023 two powerhouses of the Market Research industry in the US came together to create a new metrics-obsessed marketing agency. The goal of this new agency was to deliver cut through, transformational, and measurable marketing for ambitious businesses.
The founders enlisted us to develop a name, brand positioning, identity and website for the new company.
The familiar and playful name, Growgetter, neatly represents their ambitious, results-driven approach. It then gave birth to a dynamic wordmark incorporating a forwards arrow, signifying growth and momentum.
With a striking, bold colour palette, and bespoke suite of illustrations, the overall identity and website combines rigour and professionalism with a refreshing energy and character.
