Graft

'Graft is the silent architect of success, where every dedicated effort and tireless endeavour strives forwards towards it's goal. It is the unyielding commitment to the journey, where hard work and perseverance shape a collective vision.'

Ross, Jamie and Tom are Graft Coffee. Their relentless pursuit of skill and ardour for creating something special, in a crowded space, meant that their identity had to reflect this unique attitude in equal measure.

The 'bolt and cup' cipher not only symbolises the artistry of coffee making but also serves as a metaphor for the union between Graft's three founders. The dynamic visual identity aims to forefront a coffee experience that seamlessly blends tradition with a contemporary edge—It encapsulates the essence of Graft; ardent passion and an interconnected strength that reinforces the foundation on which success and synergy are built.

For Graft, the grind never stops.