Global Action Plan Ireland

GAP Ireland is an environmental charity based in Dublin. They break big problems into small solutions by showing people easy, practical ways to build lasting sustainable habits into their everyday lives. We partnered with GAP to reimagine their identity, positioning, messaging framework and social media content to better reflect their grounded, caring and approachable nature.

The new identity is energetic, organic and human. Hand-drawn logos, freeform shapes, and imperfect icons reflect GAP's grassroots approach, while a season-inspired colour palette adds natural vibrancy to the brand. GAP's logo is a representation of people coming together in harmony and interacting to form a dynamic whole — creating space for growth, connection and collaboration. The yin-yang inspired brackets hold the ‘seeds of change’ and can flex to highlight key environmental issues such as waste, water, and fast fashion as well as GAP’s sub-brands.