2024
Designed by Patrick Feeney (Freelance)
Motion Graphic Designer: Samuel Foxton
Categories: Promotional / Website / Print / Identity / Social Media
Industry: Cultural
Website: gaze.ie
GAZE 2024 is a brand re-fresh with care, applying accessibility best practices to an already established visual language. GAZE is a queer film festival hosted in the Light House Cinema and Irish Film Institute every summer. Initially formed in 1992 as an underground film club, the festival itself predates the decriminalisation of homosexuality in Ireland.
Going back to basics, this year was all about championing film. This meant adapting our identity so that it worked within imagery, as opposed to alongside imagery. The brand's pixel motif was simplified, and accessibility was built into every aspect of the festival, especially the website and programme. This new direction for GAZE feels fresh, dynamic and youthful whilst still retaining the early-digital-age aesthetic of previous years.