F.X. Buckleys

We partnered with F.X. Buckley to develop the visual identity for their new cocktail offering with Bar 1661. Working closely with Stephen Buckley, we created a menu that feels distinct yet aligned with F.X. Buckley’s established brand.

A marbling illustration, inspired by the rich textures of their meat, serves as the central visual element, offering dynamic variations across applications. A classic serif typeface reinforces the brand’s heritage and craftsmanship.

For photography, we worked with Al Higgins to capture each cocktail in varied settings, highlighting their versatility — from intimate gatherings to lively celebrations. The result is a refined and cohesive design system that elevates F.X. Buckley’s brand, bringing a sense of sophistication to their new cocktail experience.