fudi &more

2013

Designed by Deirdre Breen and Deirdre Corcoran at Chapter.

Categories: Identity

Industry: Commercial

The Fudi team wanted to lead out the clean food movement in Cork by offering a cook to order fast food menu based on traditional Asian Street food, classical Chinese and Italian favourites as well as organic salads. The brand wanted to respond to the “Foodies” who were looking for seasonal local ingredients and fresh produce while remaining healthy, convenient and affordable.The company’s mission was to cook and deliver healthier fast food for a healthier, hassle free life.

Based on the company’s messaging and commitment to the clean food movement we designed a striking visual identity for Fudi & More. This was taken right through to the neon signage, packaging, uniforms, vans and Website that we designed.