Feeld Identity Guidelines

Identity Guidelines for dating app Feeld. The document is a comprehensive how-to guide for creating visual and written communication, outlining the core principles that define Feeld as a brand.

Feeld’s original visual identity was designed by London studio Two Times Elliot in 2014, however it had gone through several evolutions since and the need existed to develop a new visual system to ensure consistency across the brand’s multiple platforms.

Also shown are different applications of the new guidelines in use: posters advertising Feeld’s live event series and a collection of in-app notifications.