Ethical Fashion Initiative Accelerator

Creative direction and production of a series of videos for the Ethical Fashion Initiative Accelerator programme of the United Nations.

The Accelerator programme helps emerging African fashion designers take their brands to the next level while also promoting African and ethical fashion. These videos were a key part of introducing the chosen designers to an International market.

Shoots were managed over 5 locations in Africa - Burkina Faso, Kenya, Nigeria, Malawi and South Africa. The videos were approached so that both horizontal and vertical versions could be created of the same edits to use on social media. Custom music compositions were created to blend traditional sounds and samples from the different African regions with modern beat making techniques to give a vibrant and contemporary feel to each of the videos.