Eavanna Breen Identity

Eavanna came to us as Akina Skin & Laser Clinic, a business she had developed, successfully, for many years. During this time though, it had become clear that the beating heart of the business was Eavanna herself. Through brand research and exploration, the decision was made and Eavanna Breen Skin & Laser Clinic was (officially) born.

During the research phase, we got to work understanding the customer’s pressing needs in this space and how we could best answer these through the brand identity and subsequent brand communications. Our key findings led us to articulate a brand idea which aligned us as a team, alongside Eavanna, throughout the project:

“Through trusted guidance and results-based treatments, we celebrate the diversity of skin and the power of ageing with confidence and grace.” - The Brand Idea

Stemming from the brand idea, we felt inspired by the pearl, the concept of layers being added over time to build something stronger and more beautiful. We explored textures of protective layers in nature and art, and took the pearl as an exemplar of beauty existing as a result of balance within.

From here, we developed the visual language for the brand with Eavanna herself at the core. Alongside the primary services, we created a new tone of voice, brand values, digital visual direction, and signage concepts. We also created new brand patterns, drawing inspiration from the pearl. Anchoring all of this was the idea of the diversity of skin tones and qualities, this also informed the identity.