Easons Identity

Eason are a range retailer who cater for everyone from the avid book-reader to the art enthusiast with plenty more in between. The overarching project ambition was to enable the brand to reconnect with customers in line with a fundamental restructuring of the entire Eason offering, online and instore. The results both build on the character of the eason logo, its name and Irishness, while revolutionising all the brand communications through exciting and thoughtful colour, design, typography, illustration and copywriting. All aspects of the retail visual identity have been refreshed; seasonal and tactical messaging, retail interior & exterior design, in-store POS, private label development, print advertising design and the ‘Thank You’ loyalty campaign, which now boasts over 170,000 members.