Dunnes Stores Simply Better

2010

Creative Director: Richie Ryan

Greenhouse created a new aesthetic for the Dunnes Stores ‘Simply Better’ rebrand - bringing a simple, timeless elegance to their premium range of over 300 products. Working closely with Dunnes Stores and their suppliers, we have been able to successfully communicate the origins and craft gone into each of the products so they can stand up to the name.

Transferring this design philosophy to instore communications, booklets, events and advertising, we have been able to secure a premium positioning for the Dunnes Stores 'Simply Better' range.

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