Don’t Forget To Remember

We designed the typographic identity, film titles and poster for ‘Don’t Forget to Remember,’ a documentary film directed by Ross Killeen and produced by Louise Byrne. The film follows artist Asbestos as he navigates the emotional journey of his mother’s memory loss.

Don’t Forget to Remember opens an intimate window into the relationship between mother and son as they face the challenges of Alzheimer’s disease. Through Asbestos’s artistic process, the film explores the delicate nature of memory and the enduring bonds that transcend cognitive decline. While the film confronts the reality of memory loss and its impact on family relationships, it ultimately reveals how collective memories and shared experiences can preserve our connections to loved ones, even as individual memories fade.

The film follows Asbestos as he creates a series of deeply personal artworks for an exhibition of the same name, transforming his experience into powerful visual expressions of memory and loss. During the design process, we were given access to a treasure trove of family photographs and memorabilia that Asbestos created his exhibition pieces from. These intimate artefacts, spanning decades of family history, not only informed his artistic process but also provided rich visual material that helped shape our approach to the film’s identity.

Our typographic and visual design drew inspiration from this archive of memories, creating a visual language that echoes both the tangible fragments of the past and the subtle ways these memories continue to resonate in the present. The resulting identity system embraces the deeply personal nature of the story while speaking to the universal experience of holding onto precious memories of those we love.