2023
Designed by Holly Smyth and Aisling Quinlan at Detail. Design Studio
Industry: Cultural
Tags: Typography
The Digital Creative Industries Roadmap aims to showcase Ireland as a key player in supporting commercial success and expanding exports in design, digital gaming, and broader content creation sectors, acknowledging their pivotal role in our economy.
Detail. created a booklet to showcase the roadmap and visually depict its objectives. Our goal was to encapsulate the diverse industries it represents. We incorporated geometric shapes to form the word "roadmap," a motif that carries through the entirety of the document. From section dividers to infographics, these graphics serve as visual anchors, guiding readers through the roadmap. A metallic and vibrant green finish reflects the innovative values and ambition of the Roadmap.