Design for Le Kilt Campaign

Design for Le Kilt Campaign

GMS was commissioned to create the campaign visual design for Le Kilt, a contemporary fashion brand rooted in Scottish craftsmanship. Our approach developed a refined visual identity that merges heritage with a modern, subversive edge, capturing Le Kilt’s signature aesthetic.

Using Marist, designed by Seb McLauchlan, we crafted a design language that balances classic typography with bold, graphic layouts, creating a timeless yet progressive feel. The campaign imagery was meticulously curated to convey movement and structure, echoing the precision of skilled tailoring and the confident femininity at the heart of the brand.