Designed by Marcus Swan at MRCS1
Categories: Identity
Industry: Cultural
Website: danielholfeld.com/
Daniel Holfeld is an Irish-German photographer and film-maker. Daniel’s origins are based in fine art, initially exhibiting his work in the New York Photo Festival, followed by exhibitions in London and Paris. Daniel sold many pieces during this and became a collectable photographer within the art world.
The design for his visual identity and website drew on the many dualities that Daniel manifests – Irish/German, fashion/fine art, photography/film, fantasy/documentary. The logotype uses two complimentary but distinct letterforms. The site is also split in two, with Commercial and Series projects using contrasting typography and colour.