Cushendale Website

Cushendale had a rich brand experience and convention tailored for offline. It was important to translate this into an online strategy and build intrinsic value into the site architecture from the outset. We appended strategic SEO to the category tree, product titles, meta information and content. We developed a structured mega menu that improved site navigation, as well as editorial entry-points.

To establish authority & brand trust in a way that was relevant to online customers, we worked with the team to distill their brand values into a Made Slower guarantee, backed by a Repair’s Promise. We validated these trust indicators with rich customer testimonials on the product details page across the buying journey.

Reorienting the product photography reflected the premium nature of the brand, as well as optimising products for mobile and shopping platforms. We simplified and surfaced the communication of shipping rates, delivery information and geolocated pricing through-out the experience.