Croí Strategy 2024–2027

This project was completed for Croí, a leading heart and stroke charity based in Galway. The Strategy reflects a renewed energy for the future of Croí and communicates clearly the organisation's mission, vision and values.

The goal was not only to communicate Croí’s plan for the coming years in a formal strategic document, but also to create a piece of print that would be accessible to the public and leave its readers excited, engaged and inspired to share the work of Croí with their friends, family and peers. This was achieved through a combination of bright colours, engaging illustrations and playful copywriting. A friendly and fun illustrative palette that I had previously developed for Croí was expanded upon for this new document to work across different content forms, taking inspiration from the charity’s iconic heart logo. 

The document is B5 in size, and great attention was given to legibility and ensuring an appeal to a wide age range and audience.