Creative Arts Summer School 2023

The Creative Arts Summer School is a collaboration between nine Irish colleges, providing two weeks of free art and design workshops to individuals from low socio-economic backgrounds, and communities where there is a low progress to higher education. Applicants get the opportunity to sample the creative arts in university and college settings, in Dublin and Cork.

Consistency and change is at the heart of our campaigns for the Creative Arts Summer School. The summer sun, glow, reflection and light are shown across various mediums. For the most recent campaign we made a series of ice pops, in which were encased the sunburst icon of CASS, capturing the ephemeral joy of summer. With the help of some several curious pigeons, and one equally curious seagull, the ice-pops were photographed on a beautiful sunny day, in hands, melting, and through glass. 

This worthwhile project has needed an approach that embodies collaboration and agrees upon a shared goal, placing the needs of the participants at the project’s centre. Bringing the nine institutes to the table and understanding their needs, we were able to enrich a comprehensive creative programme. The importance of ACCESS for all, creativity for all, the need for arts, culture and quality education to be central to all our lives is the reason why the design of this project is not about what it is, but what it does.

Booklets, social media posts, certificates, tote bags and posters were created to form a comprehensive promotional campaign.