2011
Since it's release, The Crafty Brewing Co. range of craft beers has earned a title of being the 3rd most popular beer in Ireland through volume of sales.
To celebrate this, Lidl Ireland asked us to create a growing range of limited edition brews that would sit within the core family of craft beers while having their own quirky personality. Still largely typographic and with the gentleman's hand playfully ever-present, we developed a range of designs that are full of character and have a limited edition / collectable status. Printed on uncoated stock for a craft feel, these beers are peeking peoples curiosity and filling glasses around the country!