2023
Designed by Desmond Wade
Creative Director: Kevin O'Shea
Head of Design: John Duggan
Designer: Desmond Wade
Categories: Environmental / Print / Identity / Exhibition
Industry: Commercial
Tags: Annual report / Poster / Typography / Art direction / Craft
Aptly named Circularity, this typographic piece, born from our 2023 Sustainability Report, utilises the Johnson Controls logo prominently in micro type through three weights to create a macro experience. The left half of the logo in bold, the right half using regular and everything in between in light.
The Johnson Controls logo is distilled down to its purest form, allowing its DNA to create the structure for the various type weights along its circular path.
The more you step back, the clearer the logo. The closer to the logo you stand, the more detailed the report content becomes.