2013
Designed by Paul McBride, Sally Caulwell and Pierce Cunnane at Detail. Design Studio
Categories: Print
Industry: Civic
Every year An Post commissions a series of stamps to mark the festive season. The stamps are traditionally religious in theme but this year they wanted to open a dialogue with the general public on what Christmas means to them. Social media channels were used to drive interest and and a facebook poll gave some very interesting and some specifically Irish responses. We were then tasked with illustrating the top 6 themes from watching the Late Late Toy Show to meeting loved ones in the Airport arrivals. We extended the illustration style to the mini booklets, first day covers along with a series of Christmas cards.