2020
Designed by David Wall at McCann Dublin
Creative Partner: Bren Byrne
Senior Creative: Felipe Ferreira
Copywriter: Leigh Morrow
Strategy: Eamonn Rohan
Strategy: David Nurse
Collaborating team: IOHK
Categories: Identity
Industry: Corporate
Tags: Blockchain
Cardano is an open platform that seeks to provide economic identity to the billions who lack it by providing decentralised applications to manage identity, value and governance. While not centrally owned, it is being developed by a foundation, who asked us to help communicate the huge ambition and vision of this undertaking.
We collaborated with the teams building Cardano to develop a strategy and identity update for use by them and the Cardano community. The visual treatment builds out an asset library from the Cardano logo, which had been modelled on the work of 16th century mathematician Gerolamo Cardano.