Carbon Countdown

Sustainability targets are easy to set but difficult to achieve. Businesses typically focus on making graphs go up, but with sustainability we need to shift our perspective: it’s all about a race to zero.

We took this as our theme and got designing. We developed a game for CFOs to plot a strategic course to net-zero by 2050, whilst mitigating financial impacts. The experience is based around a simple game board and a set of strategic decarbonisation interventions participants can deploy over the course of the game.

We took a tactile approach to the game design, promoting participant engagement and interaction, and paired this with a decarbonisation game engine which allowed us to plot individual team’s decarbonisation performance in real-time on a central leaderboard, and promote healthy competition amongst participants.

Our minimalist approach is designed to be sustainable and we use recycled materials throughout. We kept all elements of the game simple, informative and fun.