Calendar Coffee

Calendar Coffee is a Galway based company who roast seasonally sourced coffee. Calendar was already known for its strong and playful illustration style. This refresh, which included new labels, logo and website assets, aimed to keep the brand recognisable while creating a system that can be applied to future speciality roasts.

The coffee range is made up of three core roasts in addition to seasonal editions from six different countries, each which have an espresso and filter roast variation. I created an illustration system to signify origin, roast and tasting notes.

Two characters, a boy and a girl, feature throughout the brand assets. They playfully introduce us to the world of Calendar Coffee, working in the roastery and exploring the coffee's origin countries. Filter and Espresso roasts are signified by either a Before or After scene of the characters causing mild mayhem. Each origin country has its own tonal colour palette, while nods to each tasting notes feature in the illustrations.