2024
Designed by John O'Connor - ACNE, Nadine Kennedy and Ross Phelan at ACNE Dublin and ACNE Dublin
Design and Production: Dissembargo
Categories: Moving Image / Screen
Industry: Commercial
Brown Thomas, one of Ireland’s leading luxury retailers, sought to bring its brand to life in immersive and elevated ways. Created for the launch of the app, we crafted high-end 3D videos and assets inspired by the materiality of BTA’s luxury products—rich fabrics, polished metals, and exquisite craftsmanship. These visuals seamlessly extended across in-store displays and digital campaigns, ensuring a cohesive and refined brand experience.
Using the brand’s signature design language, we wove in atmospheric details and subtle nods to its different departments, capturing the essence of fashion, jewellery, and luxury. At the heart of it all, the iconic Brown Thomas ribbon served as a unifying thread, reinforcing the brand’s heritage and timeless elegance.