Briery Gap

Briery Gap is a cultural centre in Macroom, Co. Cork, and a vital part of rural Ireland. As a hub for theatre, music, and film, it offers a diverse range of events, fostering culture, education, and social connection. With a renewed creative and strategic direction, Briery Gap needed a rebrand to celebrate its legacy while embracing the future.

We worked with Briery Gap to develop a new identity and website that reflects its bold vision. At the core of this was the idea of placemaking—creating an identity that not only represents the venue but reinforces its role as a cultural landmark. The new identity is flexible and vibrant, with a colour palette inspired by the urban landscape of Macroom. The brutalist logo, influenced by the architecture of the building, serves as a window into culture.

Catering to a diverse audience of all ages, from locals to visitors, the new identity strikes a balance between old and new, muted and vibrant, soft and bold. It reflects Briery Gap’s ambition—to celebrate its history while establishing itself as a confident, contemporary arts venue.