Brand refresh for IDA Ireland

The primary objective when undertaking this comprehensive rebranding initiative for IDA Ireland was to create a best-in-class, modern, and future-proofed identity that would distinguish IDA Ireland in the marketplace. This new identity aimed to position the agency as a global Foreign Direct Investment powerhouse and a national treasure.

The new logo was a central element of this transformation. It took inspiration from Ireland's iconic shamrock and evolved it to capture the idea of people and connection, which is what IDA Ireland is truly about — representing the partnerships between the IDA, the people of Ireland, and the global businesses operating on the island. This new symbol is an evolution from the hexagons of the old brand, capturing the transformation of Ireland’s core capabilities from technology and industrial manufacturing into molecular technology, biologics and advanced manufacturing, and beyond.

Typography played a crucial role in the rebranding effort. The 'IDA Ireland' letterforms were meticulously designed to balance a business-first approach with a subtle Irish lilt, nodding to Ireland's rich heritage while looking towards the future. The newly created typeface, named Sonas Sans, reflected the old Irish word 'sonus,' signifying good fortune, prosperity, and happiness.

Colour selection was another critical aspect of the rebranding process. The bright and dark greens chosen for the brand's colour palette were selected to drive greater resonance in digital platforms and applications. Recognising the evolution in IDA Ireland's communications since the last rebrand in the 1980s, the new green hues were carefully adjusted for enhance functionality and to resonate with digital audiences.

The refreshed brand and branded communications have provided IDA Ireland with an opportunity to engage in new conversations, attract greater attention, and showcase the numerous opportunities and success stories that have unfolded over its 75-year history.