Bram Stoker Festival 2024

For a number of years we’ve worked with the Bram Stoker Festival team on yearly campaigns, helping to evolve the brand alongside the festival. As the festival has grown, the website no longer reflected this evolution. In 2024 we had the opportunity to refresh the site, to create a new platform that aligned the digital experience with the energy and ambition of the festival today.

Our goal was to create a playful, immersive website that captured the festival’s spooky yet joyful spirit. We introduced interactive ‘easter eggs’ throughout the site, making it feel alive and full of surprises while ensuring the structure remained intuitive and that event navigation was frictionless.

Sustainability was a core focus. With significant traffic expected, we designed the site to be visually impactful yet lightweight, minimising its carbon footprint without compromising on the user’s experience - the new site is roughly eight times lighter than the original. Accessibility was equally important, ensuring the website was welcoming and functional for the festival’s diverse audience.

The redesign also provided an opportunity to evolve the brand assets for both the website and the wider campaign. We introduced new icons and colours, refined the design system, and expanded the suite of collage images to capture the festival’s stories and themes as they come alive in the city.