Bord Bia Sans

The Irish Food Board’s new proprietary face needed to be practical and businesslike, but with a touch of the organic, and to speak clearly in multiple languages, including Vietnamese. The range and breadth of Bord Bia’s print and online publishing program meant that readability in both long texts and charts was key. A selection of swash alternates help tie it in with a new brandmark drawn by Signal under DesignWorks’ direction. Branding system and annual report design by Rocky Grennell and Ross Curran at DesignWorks.