2023
Designed by Kieron Farrell at Ebow
Industry: Corporate
Tags: Typography / Digital / Interactive / Retail / System / Craft
Website: bluegfx.com/
BlueGFX are a renowned supplier of software, hardware and consultancy to the games, design visualisation, film and TV industries. Over time, their business had expanded and, as a result, their website had begun to feel disjointed and failed to reflect their standing as a genuine leader within these high-tech industries.
Starting with the building blocks of the existing visual identity, we elevated the digital presence of BlueGFX, building a fittingly contemporary home that more closely resonates with their highly tech-literate and visually astute client base.
A thorough review of user journeys and pain points enabled us to address some of the key issues on the existing site. This became the foundation on top of which we could add a distinct personality to BlueGFX's online presence. The result is a an experience that exudes confidence, provides a highly functional user experience, and enables BlueGFX to expand their offering whilst retaining a consistent structure.