2012
Designed by Leon Murphy (Freelance)
Categories: Identity
Industry: Commercial
Tags: Fashion
Website: bebhinn.ie/
Bébhínn is a contemporary Irish brand specialising in Irish linen and merino wool garments. Bébhínn also stocks a carefully curated selection of Irish design by makers from all around Ireland.
When Bébhínn was starting to design her first collection she approached me as she needed a logo and and photoshoot to showcase her collection. Within a short period of time Bebhinns brand has grown rapidly. From a modest start working from her spare room at home, she now runs two successful stores, in Kilkenny and Waterford. The approach taken with the design was minimal and understated, allowing Bébhínn's work to take the fore. The brand development included identity design, signage, stationery, clothes labels, packaging and photography.