2023
Designed by Conor Merriman at Studio Merriman
Photography: Conor Merriman
Animation: Nicole O'Connor
Categories: Print / Identity / Packaging
Industry: Commercial
Tags: Retail
Bánór, pronounced “Bawn – oar”, is an Irish body care range. Specialising in Irish sheep’s milk from Tipperary, the founders Nicola and Elaine distilled their years of experience in the pharmaceutical and Irish food and drink industries to create natural and sustainable products.
Together with the Bánór team, we created a brand identity that echoed their brand ethos and sustainability focuses, while mirroring the rich sheep’s milk products. The colours and shapes seen on the label play an important part in their identity – the cream and white represent the sheep milk and wool; green and rake stroke reflects their familial links to the land; lavender is their signature relaxing scent; and peach mirrors the harvest sunrise. The packaging design is inspired by the rock of Cashel in Tipperary, an important heritage site for the Bánór team.