Baker 51 Café and Breads

O’Haras of Foxford in County Mayo approached us to design a premium brand for their new artisan bread range called Baker 51. The number 51 has specific significance for O’Haras as it was the year that the Bakery was established. This formed an important part of the brand identity along with the fox that is synonymous with the O’Haras brand. 

The overall look for the brand is refined and elegant. The design draws on it’s roots of the 50s, but has a classic feel that would feel at home in any decade. There were numerous items that were considered for the brand following the massive success of the initial design for the range of premium Sourdoughs. 

True to their enterprising ways O’Haras decided to open a high end, gourmet cafe in Ballina, a perfect place to showcase their passion for delicious food and premium baked goods. In tandem with this, they also went on the road with a branded food truck to promote the brand and the eagerly anticipated cafe. The cafe opened just before Christmas 2024 and has had queues out the door ever since.