Ardkeen Quality Food Store — Christmas brochure 2017

Ardkeen Quality Food Store is an independent food retailer based in Waterford City. Established in 1967, it’s locally owned and specialising in local and artisan foods.

This Christmas brochure is one component of our work on the brand evolution for the business. The concept for 2017 was themed around ‘Bringing Christmas home’, encompassing simplicity and modernity with traditional values. The cover image is a traditional cottage on the edge of the Nanny river near Drogheda, Ireland. The chef Michael Quinn prepared festive recipes which we photographed on location. The grid container system in the layouts is inspired from the aerial view of fields in the Irish landscape, stone walls and also the steel framework in the roof of the store. The brochure was a showpiece for the evolution of the brand and facilitated increased sales for the Christmas season.