Amply

Amply, a rapidly growing adtech company, needed a comprehensive rebrand to establish itself as a standalone entity, separate from its legacy affiliation with Jobbio. With the open web and adtech landscape shifting, it was critical to position Amply as a forward-thinking brand that could meet the demands of a complex digital ecosystem.

The design challenge was to create a brand identity that not only resonated with Amply’s immediate audience but also future-proofed the company as it expanded into new industries. The new identity needed to visually and verbally communicate Amply’s mission to deliver high-impact content that drives action and discovery. Our goal was to craft a brand scheme that balanced striking originality with practical application, ensuring consistency across multiple touchpoints — from digital platforms to investor decks.

The new branding scheme for Amply was designed to represent the brand’s ambition and scale while providing a cohesive visual and verbal system that could be deployed across diverse platforms. We redefined Amply’s mission as “creating moments of value for audiences that matter, everywhere it counts,” putting the end user at the centre of every interaction.

The visual identity balances boldness and clarity. We chose a ‘dark mode’ colour palette to signify Amply’s exploration of the unknown, while the signature Amply green serves as a guiding beacon across all communications. Central to the identity is the ‘Amply murmur’ — a visual metaphor for the brand’s dynamic, evolving ecosystem. This flexible asset can be applied across a range of contexts, including digital interfaces, marketing materials, and event collateral while maintaining a consistent brand presence.

Craftsmanship was essential in building a branding system that would support Amply’s broad ambitions. The identity’s modularity allows for easy adaptation across multiple formats, from highly interactive digital platforms to static print assets. We designed custom animations, digital marketing templates, and event collateral that bring the brand’s essence to life. The website’s creative coding ensures a seamless user experience, with interactive features reflecting Amply’s forward-thinking nature and ability to foster deeper engagement.

The brand guidelines we developed provide Amply’s in-house team with clear frameworks for applying the brand consistently. This includes distinct rules for brand behaviour, tone of voice, and visual applications — ensuring that Amply remains recognisable across every touchpoint, from sales presentations to social media.

Since the rebrand, Amply has experienced exponential growth, with its partnerships sitting at over 100, and it now reaches over 1 billion people monthly. The new branding has empowered Amply to confidently expand beyond its legacy product, firmly establishing itself as a leader in the adtech space. Through ongoing support, we ensure the brand continues to evolve, keeping pace with the ever-changing digital landscape while maintaining a cohesive and compelling identity.