Allgo are a rewards, gifts and company incentives company. They have an intuitive an innovative programme that enables companies to inspire and invigorate their staff and ultimately be rewarded. It also provides comprehensive rewards and vouchers for the general public. We helped them in defining their position, and refining their purpose, providing focus for what they do. We compacted the two words into one name and created a simple typographic mark as part of a broader suite of assets, that reflected the energy and impact of their business.