Designed by Brian Heffernan and Anna OByrne at All Around the Sun
Logo animation: Shaun Phelan
Categories: Identity / Packaging
Industry: Self-initiated
Tags: Photography / Retail / Stationery / Website / Craft / Logo / Packaging / Identity / Sustainability
Website: allaroundthesun.com/
This brand new direct to consumer micro business (read lockdown side hustle) creates high quality sustainable handmade products right in the heart of Dublin.
The core challenge was to make this very small budget identity, with off the shelf elements, look like a credible premium brand. Packaging was designed to be output on an A3 printer while holographic foils were substituted for low cost stickers and details were applied using standard company stamps. A basic Squarespace sIte was customised to give it a bespoke look.
As the products were designed with the overall brand in mind, the identity functions by simply framing and celebrating the products. Which in turn are intended to help celebrate our journey through life and all around the sun.